Nike kicks off World Cup with incredible 3D tribute to top players

Passion Pictures creates amazing 3D versions of the world's top footballers in this brilliant new World Cup 2014 commerical.

To coincide with FIFA World Cup 2014's kick off, Nike, Wieden and Kennedy, Passion Pictures and director Jon Saunders have created this striking animated tribute to the world's finest football players.

The five-and-a-half minute long commercial tells the story of safe football versus risky football. A somewhat creepy scientist develops a set of football clones to prove that riskless football is more effective. But Ronaldo Fenomeno and the other original players disagree, resulting in an action-filled, final deciding match.

The brilliant commercial pays tribute to the world's finest footballers

This has got to be one of the best World Cup commercials we've seen to date, with the perfectly executed 3D showcasing individual players performance, appearance and personalities brilliantly. Featuring everything from Rooney's stocky figure and Ronaldo's fancy footwork to Neymar's nifty moves, quickly followed by a cheeky selfie, and David Luiz's Sideshow Bob-style hairstyle, we can only imagine how much fun this commercial was to make. Pure genius.

What's your favourite World Cup commercial? Let us know in the comments.

ABOUT THE AUTHOR

Kerrie Hughes is associate editor at Creative Bloq. Her employment at Future Publishing began in January 2010 as staff writer for 3D World magazine. Since then, she's written regularly for other publications, including ImagineFX and Computer Arts magazines.

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3D