The ad gurus are getting behind a new street art movement, transforming an urban area with colourful yarn to help promote Toyota's hybrid vehicles.
- Check out 25 incredible examples of street art
One of the drawbacks of living in a city can be the prospect of being faced by a daily sea of grey.
Thus the emergence of 'yarn storming', a form of graffiti that creates colourful displays of knitted yarn rather than spray paint.
Urban knitting duo Knit the City, aka The Fastener and Deadly Knitshade, have stitched together a unique collection of yarnstorming to transform the Brixton area of London.
‘Positive Power’ is designed to bring an injection of positivity to the everyday lives of Londoners, by supplying Prius plug-in hybrid vehicles to support a range of activities over the next few weeks.
Saatchi's creative director Laurence Quinn told Creative Bloq: "The yarnstormers are a great example of a how a small number of people can create a large amount of positivity, as well as having some fun doing it.
"We’re glad we could lend our support and be a part of another one of their amazing knitted spectacles."
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Have you seen any inspiring street art in your city? Let us know in the comments box below!