Poster series depicts dumb ways to die

dumb ways to die

From digital to print - Dumb Ways to Die works perfectly with both

Back in November, Melbourne Australia's Metro train system decided to take a different approach to public safety video. Their ad 'Dumb Ways to Die' - featuring animated characters playing out the lyrics of a comedy song about idiotic deaths - quickly became a viral hit and won a series of awards.

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

Watch the original Dumb Ways to Die advertisement.

[via I Believe in Advertising]

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