5 of this year's vertical scrolling trends

03. More substantive content

As time moves on, there will be more substance to vertical scrolling as the technique beds in. Again, it's no contradiction to say that there can be an increase in best practice usage at the same time as there's a flood of horrible stuff. At the professional end of the continuum, expect the vertical scrolling craze to become more subtle; for it to become part of the toolkit and for designers to be responsible for creating re-usable templates and containers for denser content.

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