The evolution of 12 classic logos

Ever wondered what the first Apple logo looked like? Or how the three-pointed Mercedes-Benz star came about? This infographic reveals all...

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An iconic brand is universally recognised because it has the ability to stay relevant over time. Many of the world's biggest brands have changed their logos over the years to achieve this, something that this infographic from The Logo Company showcases perfectly.

So what do you think? Have these company logos improved over time? Let us know in the comments.