Logo design is written in two languages at once

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How do you target Western and Middle Eastern money in one design? Here's one solution.

Dubai logo

Dubai's logo combines English and Arabic

Much beloved by international holidaymakers, the Arab emirate of Dubai has just rebranded. And here's its new logo design.

Single voice

Created by Dubai's Department of Tourism and Commerce Marketing, the new branding was launched by Prime Minister Shaikh Mohammad during a visit to the Arabian Travel Market, an event this week bringing together 2,700 exhibitors from 83 countries.

The logo will be used in marketing and promoting the emirate around the world, to emphasise that Dubai speaks with one voice, the Prime Minister said.

What do you think of Dubai's logo? Let us know in the comments!

Tom May
Tom May
Freelance journalist and editor

Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.