Logo design is written in two languages at once

How do you target Western and Middle Eastern money in one design? Here's one solution.

Dubai logo

Dubai's logo combines English and Arabic

Much beloved by international holidaymakers, the Arab emirate of Dubai has just rebranded. And here's its new logo design.

In an attempt to appeal to both Middle Eastern and Western travellers - both of whom spend billions each year in its hotels, restaurants and shopping malls - the design incorporates both the English and Arabic words for Dubai.

Single voice

Created by Dubai's Department of Tourism and Commerce Marketing, the new branding was launched by Prime Minister Shaikh Mohammad during a visit to the Arabian Travel Market, an event this week bringing together 2,700 exhibitors from 83 countries.

The logo will be used in marketing and promoting the emirate around the world, to emphasise that Dubai speaks with one voice, the Prime Minister said.

What do you think of Dubai's logo? Let us know in the comments!

ABOUT THE AUTHOR

Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.