Creative Bloq at 10 Awards: Winners

CB at 10 Awards: Design Innovation of the Decade

CB at 10 Awards: a photo of someone playing Nintendo Switch

(Image credit: Future)

Winner: Nintendo Switch

Nintendo Switch wins with 31.33 per cent. Nintendo always does this differently, it's why the game company's fans continue to love it products year after year. When Nintendo launches a new console you can bet it won't be a boring grey box. We love Nintendo's design ethos, take a look at our Nintendo Switch review and the comparison of Nintendo Switch vs Nintendo Switch OLED to see the differences of the new and old games consoles.

Launched in 2017, Nintendo Switch offers the best of both worlds – it's home console with TV output and a handheld console, now with a super-sharp OLED screen. It also mixes in Nintendo's unique approach to UX and UI design that uses a motion sensing, tactile feedback and detachable Joy-Con controllers to offer players original and physical ways to play games. 

Nintendo Switch was something of a comeback for Nintendo after the misstep of the Wii U, which is a half-way house design choice between Wii and Switch – a rare lack of conviction saw the Wii U fail. But we're glad it did, because it forced Nintendo to focus and create the Nintendo Switch.

If you have a Nintendo Switch then take a look at our guide to the best Nintendo Switch games out now, as well as the best Nintendo Switch accessories to get more from this inventive console.

Design Innovation of the Decade: Runners-up

  • Apple Pencil – 14.46 per cent
  • iPad Pro – 13.25 per cent
  • Adobe Creative Cloud – 12.05 per cent
  • Xbox Adaptive Controller – 10.84 per cent
  • PS5 DualSense Controller – 9.64 per cent
  • Cricut Maker – 8.43 per cent

Next page: Software of the Decade

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Ian Dean
Editor, Digital Arts & Design

Ian Dean is Editor, Digital Arts & Design at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.

With contributions from