Apple March event LIVE: MacBook Neo CONFIRMED!

And we're off! It's a huge week for Apple, with the promise of approximately FIVE new products. Things have felt a little stale in the Applesphere lately, with iterative updates on the same models coming year after year. While we love the sleek design of Apple tech, I also love innovation so something new is very welcome indeed.

Of course last year saw the release of the iPhone Air, which tired hard to be innovative in its super slim design. Unfortunately, it didn't match up to the performance of the iPad Air with battery life and camera being two major concessions – and remained very expensive. This means I'm skeptical about the prospect of any properly affordable Apple option, though it'll be a great thing if they manage to nail affordability while keeping key features useable.

I'll be here, along with the rest of the CB team, to share news, announcements and opinion with you for the next few days.

While we've got a few hours to wait before any expected news (Tim Cook said it'll probably be 9 a.m. EST / 2 p.m. GMT), I'm seeing tons of speculation online already. So let's go one product at a time. As I've mentioned, the expected lineup is as follows:

• iPhone 17e
• MacBook A18 Pro
• MacBook Pro M5 Pro and M5 Pro Max
• MacBook Air M5
• iPad 12
• iPad Air M4
• Mac Studio Display

Stand by and I'll run through the expectations for that product lineup. Of course, Apple often throws curveballs so anything could happen (we're hoping for a new iPod please!)

All about the rumoured iPhone 17e

The latest iPhone 17e rumours describe a device that finally delivers stunning design alongside a much lower price tag.

According to the rumours, the notch will be ditched in favour of the Dynamic Island, giving the entry-level model a much-needed glow-up. Designers, take note: a A19 chip is expected to drive much improved performance for mobile editing and Apple Intelligence, so potentially even the most affordable iPhone will stay relevant as AI starts to take more of a centre position in Apple's strategy.

While the 60Hz screen might feel a bit retro for some, the addition of MagSafe, a glaring omission on the 16e, and a rumoured 18MP selfie cam could make this a compelling choice for creators. I'm also hearing whispers of an upgraded C1X modem for faster 5G, tucked inside the 6.1-inch frame.

Rumours at a glance:

• Price: Holding steady at $599.
• Design: Slimmer bezels and Dynamic Island.
• Pro Feature: MagSafe support (finally) arrives.
• Performance: A19 chip with 8GB RAM for AI tasks.

The expected MacBook A18 Pro

This is one of the most exciting rumours for the majority, including creators and students. An ultra-affordable MacBook powered by the A18 Pro – the powerhouse found in the iPhone 16 Pro – rather than M-series chip.

For the budget-conscious student, an on-the-move freelancer or a content creator, this could be a game-changer. Leaks suggest a portable 12.9-inch design that ditches the classic Silver and Space Gray for a more vibrant palette of yellow, blue, and green (this kind of design is what we hoped the logo was pointing to). While the model might lose Thunderbolt support and a backlit keyboard to hit the rumoured $599 price point, the A18 Pro’s NPU is more than capable of handling Apple Intelligence tasks.

If the 'Special Experience' events or preceding announcements deliver this "iPhone-in-a-laptop," it could be the most disruptive Mac since the original Air.

Rumours at a glance:

• Processor: iPhone A18 Pro chip.
• Price: Between $599 – $699.
• Design: 12.9-inch LCD in playful new colours.
• Trade-offs: No Thunderbolt; potential 8GB RAM ceiling.

The rumoured iPad 12

Apparently, the base-model iPad is getting an upgraded inside. Rumours for the iPad 12 (12th Gen) suggest that Apple is ditching the aging A16 chip for the A18 (or potentially the A19), a massive leap that finally brings Apple Intelligence to the entry-level lineup.

Design-wise, don't expect a revolution – it's likely to stick with the reliable 11-inch Liquid Retina display and the landscape selfie cam. However, the real story is the rumoured upgrade to 8GB of RAM, a necessary move to handle the upcoming Siri 2.0 and on-device AI tools. While we might still be looking at a 60Hz screen and non-laminated glass to keep costs down, the inclusion of the N1 wireless chip for Wi-Fi 7 means this budget tablet is built for the future.

Rumours at a glance:

• Price: Holding the line at a very reasonable $349.
• Processor: A18 or A19 chip with 8GB RAM.
• Connectivity: Wi-Fi 7 and Bluetooth 6 support.
• AI: Full support for Writing Tools and Image Wand.

It's not all brand-new concepts like the MacBook A18 Pro and iPhone 17e, there are also rumours abound about expected upgrades to the MacBook Air and MacBook Pro lineups.

While these are more predictable, they're also welcome – especially because the Macbook Air is fast becoming more than enough power for the average creative. Our MacBook Air M4 review lauded the speed and power, and pointed out that the performance covers most creative tasks from moderate video editing to light 3D work, and that the price point it remains at makes it a really valuable option in Apple's lineup. It's always been my favourite model – I'm typing on the M2 version right now.

So what do we expect from the MacBook Air M5?

While the rumoured "budget" MacBook is for the value-hunters and light content creator, the M5 MacBook Air is being positioned as the ultimate AI workhorse for mainstream creators.

Inside, the M5 chip (built on an enhanced 3nm process) is expected to deliver a 15% boost in CPU speed and a massive 30% jump in GPU performance (wow). But its a new Neural Accelerator in each GPU core that make this the AI monster of the thin-and-light world.

But don't expect a design revolution just yet. Leaks suggest the Air will keep the current 13-inch and 15-inch fanless chassis. However, with Wi-Fi 7 support and a starting 16GB of RAM, the classic and much-loved design is getting a serious internal makeover.

At a glance:

• Launch: Rumoured for Tuesday, March 3rd.
• Price: Expected to start at $1,099.
• Display: Retina LCD (OLED likely held for 2028).
• Speed: 153GB/s memory bandwidth for smoother multitasking.

And what about the MacBook Pro M5 and M5 Pro Max?

As we know from our years spent covering MacBooks for creatives, the M5 Pro and M5 Pro Max MacBook Pros are the performance titans – ideal for serious creative pros. For example, the MacBook M4 Pro is topping our best laptops for 3D modelling list right now.

Though the base 14-inch M5 model debuted late last year (see our MacBook Pro M5 review here) this 'big week' is expected to culminate in the release of the high-end 14-inch and 16-inch configurations. This means our guides are all likely to update to this new contender in the Pro laptop field.

Leakers are calling the M5 Max a monster, with rumours of a 25% performance uplift and a new architecture that separation of CPU and GPU cores for better efficiency. We’re also hearing about a Neural Accelerator in every GPU core, specifically designed to crush complex AI workloads. Don't look for a redesign – that’s reportedly saved for the 2027 OLED transition. For now, the focus is pure power: Wi-Fi 7, Thunderbolt 5, and a staggering 128GB RAM ceiling.

Rumours at a glance:

• Chips: M5 Pro and M5 Max (built on TSMC's N3P process).
• Price: Expected to start at $1,999 for the 14-inch Pro.
• Connectivity: Support for up to four 6K displays on the Max variant.
• Launch: Predicted for Wednesday, March 4th.

iPad Air M4: all the rumours

The rumoured iPad Air M4 looks set to solidify the sleekest tablet around as a 'good for everyone' model. While it won't be chasing the Pro’s OLED glory just yet, it’s reportedly making the expected leap to the M4 chip – the same powerhouse currently found in the 2025 iPad Pro. We love the iPad Air (it's great for so many creative workflows as you can see from our iPad Air M3 review).

Creative pros who can't afford the iPad Pro will be pleased because this update is all about power. The M4 is expected to deliver a 30% CPU speed bump over the current M3 model, alongside a souped-up Neural Engine designed to tackle the next generation of AI features in iPadOS. There's also talk of the N1 networking chip bringing Wi-Fi 7 to the Air for the first time. Expect the same sleek 11-inch and 13-inch liquid retina displays, but with potentially punchier new color options to mark the refresh.

Rumours at a glance:

• Processor: Jumping to the M4.
• Display: Sticking with LED (OLED expected in 2027).
• Connectivity: Wi-Fi 7 and Bluetooth 6 support.
• Price: Expected to hold at $599.

We haven't heard anything of plans for Apple's Studio Display since 2022. I use it everyday, and a juicy creative-focused update is well overdue.

The latest rumours suggest a massive upgrade is coming this week. Reports from Macworld and internal macOS 26.3 code point to not one, but two new models (codenames J427 and J527).

The headline feature? ProMotion. We might finally see a 120Hz refresh rate on an Apple desktop monitor, though some leakers suggest a 90Hz 'middle ground' for the standard model. Pro-users should keep an eye on the rumoured 32-inch 'Pro' variant, which could bridge the gap to the Pro Display XDR with mini-LED backlighting and Thunderbolt 5. Inside, an A19 chip is expected to replace the ancient A13, potentially bringing Center Stage improvements and HomePod-level audio processing to the six built-in speakers.

If true, this sounds like fantastic news for creatives, and also for Apple which has been falling behind innovators like ASUS when it comes to monitors.

• Sizes: New 27-inch and 32-inch configurations.
• Display: ProMotion (120Hz) and HDR support.
• Processor: Upgraded to the A19 chip.
• Connectivity: Thunderbolt 5.

Upgrades?

Your next question is probably about the value of upgrading on all of those new potential models.

Let's start with the iPhone 17e.

This phone will never be in our best iPhone for Photography guide but does have value for some users. Should you upgrade?

Of course, it you simply like the specs then that will answer the question for you. But if you're on the fence of when and what to upgrade to, the model you currently have will determine whether it's a viable and valuable upgrade for you. Anything newer than a 14 in the flagship line and you probably won't see any benefit, fyi. But here are three valid options for upgrade.

1. Upgrade from: iPhone SE (3rd Gen) or older

If you’re still using the home button and a tiny 4.7-inch screen, the 17e will feel like a device from the future. You’re moving from an LCD to a 6.1-inch OLED, gaining Face ID, and jumping from a measly 12MP camera to a 48MP sensor. Plus, the 17e is rumored to be the cheapest entry point for Apple Intelligence, which the SE 3 simply can't run.

2. Upgrade from: iPhone 13 or iPhone 14

For owners of these older base models, the 17e is a surprisingly logical move. You’ll finally get the Action Button, USB-C charging, and, most importantly, the Dynamic Island (replacing that dated notch). While the screen size is the same, the A19 chip and 8GB of RAM provide the headroom needed for modern AI tasks that the iPhone 13 and 14 struggle with.

3. Upgrade from: iPhone 16e

This is probably rare, but if you bought the 16e and immediately regretted the lack of MagSafe or the presence of the notch, the 17e fixes both. It’s a refined version of the budget experiment, adding the magnetic ecosystem and a more efficient Apple-designed C1X modem for better battery and 5G speeds.

Upgrade to the MacBook A18 Pro?

The rumoured MacBook A18 Pro is perhaps the most interesting proposition from the new lineup. I am attached to my MacBook Air M2, but I could probably run most of my daily workflow on the specs attached to the new budget MacBook as my creative tasks are light – and I have no doubt it'll be excellent for content creators on the move.

In essence, it sounds a lot like an Apple version of a Chromebook – and a well-made Chromebook (like the Acer Chromebook Spin 714) is worth its weight if you don't need the chops of a roomier, more powerful laptop.

I'd be really into the design aesthetics proposed (I loved the new iMac range), and to have something light and portable enough for the smallest backpack would be welcome.

But is there even an upgrade conversation to have with this model?

You certainly can't have a conversation about anyone using the Pro, but is there a worthwhile upgrade from any of the Airs?

Actually, yes.

1. Upgrade from: Intel-based MacBook Air (2020 or older)

If you are still running a fan-cooled Intel Mac, the jump to the A18 Pro will be monumental. Even though it's a phone chip, the A18 Pro outperforms Intel Airs in almost every metric while remaining completely silent and cool. You'll gain Apple Intelligence support, significantly better battery life (rumoured up to 15+ hours), and a much more vibrant display.

2. Upgrade from: MacBook Air M1 (2020)

This is the most interesting comparison. Benchmarks suggest the A18 Pro has faster single-core speeds than the M1, meaning web browsing and app launches will feel speedier. However, the M1 still holds an edge in multi-core tasks like video rendering. You should only consider this if you want the new design, colours and AI-readiness.

Note: Do not upgrade from anything after an M2 Air. Same goes if you work in 4K video.

The other lineups are a bit more straightforward - if you want a new iPad or MacBook we generally advise jumping a couple of iterations at a time.

If you're researching, we have a lineup of brilliant guides onsite that will help you to make a decision. First try our iPad generations explainer, which tells you all about every model available (so far).

And there's our iPad for drawing guide, which tells digital artists which tablet they should go for.

We've tested every single iPad so we really do know our stuff.

Which rumoured new Apple product are you most excited about?

You can choose two, because I'm kind like that.

Will the Studio Display 2 bring Apple back into the pro monitor game?

Creative pros are probably wondering what to do about the Studio Display 2. Apple's last monitor release was so long ago that it doesn't even appear in our best monitor for graphic artist guide – but could this rumoured release earn Apple a spot in there?

The short answer is yes. If the rumours are true, the Studio Display 2 won't be just a minor spec bump, it is set to be a blow to the monitors that are currently riding high in our recommendation list (like the ASUS ProArt and BenQ PD series).

Here is how the rumoured Studio Display 2 compares to current creative favourites like the ASUS ProArt PA32UCDM (see the review) and the BenQ MA320U (and that review, too).

1. Retina (Apple wins)

For graphic designers and typographers, the Studio Display 2 remains untouchable. Most pro monitors from ASUS or BenQ are 4K at 32 inches, which creates "fuzzy" text on macOS due to non-integer scaling. Apple’s rumoured 6K 32-inch and 5K 27-inch models hit the 218 PPI sweet spot that makes macOS look like high-quality print.

2. HDR (Apple catches up)

The biggest complaint from video editors (and is the reason it isn't in our top 10 of monitors) was that the original Studio Display was SDR-only. By adding Mini-LED and 1,000+ nits of sustained brightness, Apple is finally matching the HDR capabilities of the MacBook Pro. This makes it a legitimate monitor for colour grading, though it probably won't beat the infinite contrast of the OLED ASUS ProArt in a pitch-black room.

3. Smoothness and motion (it's a draw)

The addition of 120Hz ProMotion is huge for video editors working with high-frame-rate footage. While the ASUS 240Hz panel is technically faster, the jump from 60Hz to 120Hz on the Studio Display 2 removes the ghosting and lag that previously made the Apple monitor feel dated next to modern pro displays.

4. Single cable (Apple wins)

No pro monitor matches Apple’s integrated tech. The rumored A19 chip inside the display could power a much-improved 12MP Center Stage webcam and a speaker system that acts as a native spatial audio hub. For many pros, not needing a separate webcam, mic, and speakers on their desk is worth the Apple Tax.

So, yes the Studio Display 2 is going to be a serious contender for your attention if you work in the Apple ecosystem already.

We've finally reached the time that Tim Cook suggested real news could start to be released – so we're expecting to have some solid updates for you soon. In the meantime, scroll down for all the juice so far – plus some advice rooted in many years experience covering Apple tech.

It's official! The iPhone 17e has been announced.

Okay! Here we go! Apple has officially kicked off its "Big Week", dropping the press release for the iPhone 17e. While we expected a modest refresh, this looks like a strategic overhaul of the entry-level experience.

The headline? Apple has effectively killed the entry-level storage struggle. The iPhone 17e starts at a massive 256GB, double the capacity of the previous generation, while remarkably holding the line on its $599 price point.

The A19 chip brings flagship-tier performance to the masses, paired with Apple's first-ever in-house C1X cellular modem. Apple claims this new silicon is up to 2x faster than the 16e’s modem, promising vastly improved 5G efficiency. For creators, the 48MP Fusion camera is the star, utilising an 'optical-quality' 2x Telephoto crop that mimics a dual-lens setup.

The 6.1-inch Super Retina XDR display also gets a durability glow-up with Ceramic Shield 2, offering 3x better scratch resistance and a new anti-reflective coating to combat glare. And yes, the rumours were true (our design editor will be delighted!) MagSafe has finally arrived, alongside groundbreaking satellite features like Emergency SOS and Messages via satellite, ensuring budget users aren't left in the dark.

iPad M4 confirmed!

And the iPad M4 as well! This is a powerhouse update that brings Pro-level performance to the mid-range. While the design remains familiar (it is our favourite iPad for most creatives, and tops many of our guides) the internals have seen a significant glow up to keep pace with Apple’s AI-forward plans – which can only be a good thing, right?

The jump to the M4 chip means a 30% speed boost over the previous M3 model and a staggering 2.3x increase over the M1. But for creators, the real story is the memory: Apple has increased the base unified memory to 12GB, providing a 50% boost in bandwidth that’s essential for heavy multitasking and the new iPadOS 26 AI features.

Connectivity also gets an upgrade with the new N1 and C1X chips, bringing Wi-Fi 7 and faster 5G to the Air for the first time. Whether you opt for the ultra-portable 11-inch or the expansive 13-inch model, you’re getting a device built for serious editing, gaming, and Image Wand creativity.

For most creatives, the iPad Air was already a brilliant option – with its super smooth speeds, glorious screen and sleek design suiting the workflows of most. And this update will only make it better. Compared to the Pro it's actually a great option if your tasks aren't supercharged.

So which one should you buy? The iPad Pro M5 or the iPad Air M4?

Choose the iPad Air M4 if:

You prioritise value: You're getting the desktop-class M4 chip and a massive 12GB of RAM for just $599. This is the ultimate student pro machine.

Compatibility: It still works with the Apple Pencil Pro and the standard Magic Keyboard, making it a versatile tool for illustrators and writers.

You use standard software: For 90% of creative tasks Photoshop, Procreate, and LumaFusion – the M4 is more than enough power.

Choose the iPad Pro M5 if:

You need a premium display: Once you see the Tandem OLED and 120Hz ProMotion, it’s very hard to go back to the Air’s 60Hz LCD. If you colour grade or draw professionally, the ink-blacks are worth the premium.

Maximum portability: Ironically, the "Pro" is actually thinner and lighter than the "Air." If you carry your tablet all day, every gram counts.

AI powerhouse: The M5 chip features a Neural Accelerator in every GPU core, making it up to 2x faster than the M4 for heavy-duty AI image generation (like Image Playground or stable diffusion).

When can you buy the iPhone 17e and the iPad Air M4?

Both devices will be available at the same time:

• Pre-orders: Begin this Wednesday, March 4, 2026.
• Official Availability: In-store and shipping starts next Wednesday, March 11, 2026.

Pricing and storage:

• iPhone 17e: Starts at $599 (Now with 256GB base storage).
• iPad Air M4 (11-inch): Starts at $599 (Now with 12GB RAM).
• iPad Air M4 (13-inch): Starts at $799.

This rollout coincides with the "Apple Experience" media events scheduled for March 4th in New York, London, and Shanghai, where we expect to see hands-on demos of these devices alongside the rumoured new MacBooks.

One notable omission from the actual 17e vs some of the predictions is the retention of the controversial notch. It would have looked so much better with the dynamic island in place, but I guess the storage bump takes the place of that upgrade.

Besides that, the reception on the internet is widely positive, with most commentators recognising the need for a basic iPhone that doesn't compromise too heavily. Some are lamenting the lack of a really decent camera, but that's not really its job. Unlike with the Air, which I think appeals to the kind of demographic that really needs a decent camera, the user base for this phone isn't in drastic need of an expensive camera.

Meet iPhone 17e: A Powerful iPhone at a Great Price - YouTube

Watch On

It is harder to find an excited response to the iPad Air on the internet. What do you think? Do you eagerly wait for the yearly Apple upgrade? Did the iPad Air need an M4 chip? Tell me in the comments.

One thing to note with that wished-for MagSafe is that its power is far below that of the flagship range. As MacWorld notes, that 15w of power vs the 25w of the 17 and 17 Pro/Max means charging will be slower.

I assume that's the only announcement for today (though I could be surprised). So what could happen tomorrow?

My instinct is we'll get another product pairing – maybe the MacBook A18 Pro paired with the new iPad 11. Or the Studio Display 2 with the new Macbook Pro M5 Pro/M5 Pro Max. Where will the predicted MacBook Air M5 fit in?

But until then – watch this video all about the new iPad Air with an M4 chip.

Introducing iPad Air with M4 - YouTube

Watch On

Hello there! It's Rosie Hilder taking over for a short while while Georgia takes a well-earned break. I've been writing about Apple since I worked on Mac|Life in 2018, and am a huge Apple fan. I haven't been wowed by the latest announcements so far today but here's hoping there's something more exciting coming up tomorrow.

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

What's on my absolute dream list? Well... it's the iPod of course. Bring back the iPod! In my dream world, the iPod works with a variety of streaming platforms but is more of an offline experience than simply playing music on your phone. Perhaps you could curate your favourite albums and only have access to a smaller number of them at a time, to make it more like the old days. Maybe? I can but dream.

For more on this dream, see our piece, Apple: bring back the iPod, you cowards

Let's take a closer look at the new iPad Air M4 that's just been released. Apple says it is 30 per cent faster than the previous iPad Air (M3), and up to 2.3 times faster than the iPad Air with the M1 chip.

But who really needs this much speed? It kind of depends where you're coming from to be honest, if you have the previous iPad Air you probably don't need something that's 30 per cent faster, but if you're working with an M1 iPad Air or an even older version, then you'll probably notice the difference.

Video editors, 3D artists or other creatives dealing with heavy files will be the ones that will most benefit from this upgrade. If you're just using your iPad to watch films or read magazines or recipes, then you probably won't notice much of a difference, as this thread on Reddit points out!

Is the new iPhone 17e as good as it sounds? Well, MacWorld doesn't seem to think so. It points out that MagSafe charging is actually 15W, which is less power than the iPhone 17 or 17 Pro/Max. And is apparently using 'binned' A19 chips, which means they have failed manufacturing tests and don’t have the full complement of cores. Don't panic though, MacWorld says they will have failed the tests in some very minor way, and most people won't notice the difference.

Now then. Design Editor Dan here taking over from Rosie for a while. As expected, Apple has announced the iPhone 17e, the latest iteration of its budget (if you can call $600 'budget') iPhone. But strangely enough, it's tempting me towards a different iPhone entirely.

It's hard not to feel a little disappointed by the iPad Air M4. Sure, it's speedier and more powerful, but have we ever seen such an incremental product update from Apple? Not only has it kept the same design and colours, but even the wallpapers are the same last time. The wallpapers!

So, with today's announcements out of the way, attention is turning once again to the MacBook. Apple is widely expected to announce a low-cost laptop this week, one that is reportedly considered to be 'incredible value' internally at Apple. Will it come it nostalgic Y2K colours? We can but hope.

Apple has just released promo videos for both products announced today. First up, here's the ad for the iPhone 17e:

Meet iPhone 17e: A Powerful iPhone at a Great Price - YouTube

Watch On

And here's the promo video for the iPad Air M4:

Introducing iPad Air with M4 - YouTube

Watch On

In case you're weighing up your options, the iPad Air M3 is currently at its lowest ever price – along with some very good offers on the Apple Pencil Pro and Magic Keyboard. This is the setup I'd currently recommend over waiting for the new M4 model – especially at this price point.

DAY TWO

Hello! Welcome to Day 2 of our Apple March event live blog. As discussed above we've seen the (sort-of) affordable iPhone 17e, and the M4 iPad Air so far. Though we have mixed opinions on these products, the iPhone 17e is offering something new – building on the 16e by offering double storage, MagSafe and an improved camera.

The iPad with an M4 chip isn't surprising – and actually the design hasn't changed at all. The M4 chip gives it a 30% speed boost, which could be appreciated by some creatives.

Stick around here and we'll discuss the upcoming products and source opinions from experts, users and more.

MacBook A18 Pro rumours

The most exciting rumour for me is the MacBook A18 Pro. An Apple 'Chromebook' would be a welcome and innovative addition to the MacBook lineup – and if Apple is trying to target content creators on the move then this is the way to do it. Brands like ASUS are ahead of the game with this (sometimes in quite weird ways – like this smelly laptop), and so far the MacBook Air is as close to that goal as Apple has been.

Yesterday I ran through the value of upgrading to the potential new MacBook, and there are very few users who will be wanting to upgrade if they want a like-for-like machine. But interestingly, the MacBook A18 Pro will be nippier than the Intel MacBook Airs, so if you're still rocking that vintage beauty you could go for an upgrade.

Though it's potentially not an upgrade situation, I can imagine plenty of people who have been avoiding Chromebooks so far but would buy into the idea of an Apple version. And I bet it'll look beautiful, if the colour rumours are true!

A quick side note – another let down, and slightly weird branding move from Apple on the new iPad Airs is that the wallpaper hasn't changed. It sounds like a small thing, but given Apple is being criticised for boring iterative updates to its main lines, you'd think they'd try to make the new models look a bit more exciting in any way that they can – and wallpapers would be a good way of doing that.

It wouldn't take much effort and would mark the different iterations against each other.

Read our design editor Dan's opinion on the new iPad Air wallpapers right here.

So what about the MacBook Pro M5 Pro and MacBook M5 Pro Max?

We've been waiting for the bigger versions of the newest, most powerful MacBook since the 14-inch model dropped last year. We loved it in our review – and it narrowly missed replacing the top laptop in many of our guides because of the smaller screen. So we're expecting it to fly right to the top of our creative laptop guides when the bigger screens release.

Though only the most power-hungry creative workflows need this monster of a laptop, we know you exist out there! So anyone running intensive software really doesn't need a desktop anymore due to the raw power of the MacBook Pro and Pro Max line.

Just as a refresher, the tech-y bits are below:

• CPU: Expect a 15-25% increase in multi-core performance over the M4 generation.
• GPU: This is where the M5 Max is expected to shine. Rumours suggest up to a 30-45% leap in graphics performance, with a new Neural Accelerator integrated into each GPU core to supercharge AI-based creative workloads.
• Memory: The M5 Pro is rumoured to start with a minimum of 24GB or 48GB of RAM, while the M5 Max could support configurations exceeding 128GB.

Connectivity:

• Wi-Fi 7: Unlike the base M5 models, the 16-inch Pro and Max variants are expected to feature the N1 chip (borrowed from the iPhone 17 series), bringing native Wi-Fi 7 and Bluetooth 6 support.
• Thunderbolt 5: The 16-inch model will maintain Thunderbolt 5 ports for massive data throughput (up to 120Gbps).
• Design: Don't expect a visual change today. The chassis is expected to remain identical to the current M4 models. The big redesign – featuring OLED displays and touchscreens – is currently rumoured for the M6 generation in late 2026 or 2027.

While the iPhone 17e might not carry the same clout as the 17, one thing's for sure – it's a massive improvement on the disappointing 16e. The addition of MagSafe is worth the upgrade alone, and the doubled base storage (now 256GB) is certainly nice to have.

Oh, and if, like me, you're prone to dropping anything and everything, that massively durable Ceramic Shield 2 display could be a lifesaver.

MacBook A18 Pro rumours dissected

Though I've been comparing Apple's rumoured MacBook to a standard ChromeBook

The fundamental difference between this rumoured MacBook and a standard Chromebook comes down to local vs. cloud power:

The chip: Most $300-$500 Chromebooks use low-tier Intel N-series or MediaTek chips that struggle with local video rendering. This new MacBook is rumored to use the A18 Pro (from the iPhone 16/17 Pro). While it's a mobile chip, it delivers M1-level performance, meaning it can handle local 4K video editing and heavy AI tasks that would freeze a ChromeOS device.

The creativity gap: A Chromebook is essentially a portal to the web. This MacBook would run full macOS. For a student, that’s the difference between using a web-based editor and running the actual Adobe Creative Cloud or Final Cut Pro.

Compromises: MacBook A18 Pro

But of course there are some compromises.

To hit that sub-$700 price point, Apple is reportedly making some un-Apple-like compromises to create an "experience gap" between this and the MacBook Air:

No Backlit Keyboard: A common cost-saving measure on Chromebooks that we rarely see on Macs.

Dimmer Display: Rumors suggest a 400-nit panel without True Tone or P3 wide color.

MediaTek Networking: Instead of Apple’s custom N1 chip (Wi-Fi 7), it may use a standard MediaTek Wi-Fi 6 solution to save on licensing.

And I'd also argue it isn't that cheap if you consider that the MacBook Air M3 now drops to $799 in sales. The benefits of the portability will need to far outweigh the loss of power from the Air.

Poll: Apple's frequent updates

With criticisms of Apple's mainline updates being too iterative, many are convinced that Apple should stop updating hardware for the sake of it. That could mean spacing out the updates to make sure there's more of a difference between each iteration. Others are happy to have smaller updates because you can dip in and out of upgrading as you see fit.

Do you think Apple should keep dropping yearly updates?

The rumoured Studio Display 2

The sleeper hit of the new announcements could be the Studio Display 2. While this isn't the sparkliest headline news, it is one of the most urgent updates needed in the Apple ecosystem. The Studio Display falls far behind its competitors – it doesn't appear in any of our monitor guides because the ASUS and BenQ tech (among others) is so much better than the Studio Display – especially for creatives.

The new Studio Display 2 is rumoured to close that gap and then some.

Why it’s a game-changer for creatives

For designers and editors, the original Studio Display’s biggest flaw was its 60Hz limit and lack of HDR. The refresh is expected to solve both. With a move to Mini-LED backlighting, photographers and colourists will finally get the deep blacks and high contrast ratios required for modern HDR workflows – features currently reserved for the $5,000 Pro Display XDR or the MacBook Pro’s built-in screen.

Furthermore, the addition of ProMotion (likely 90Hz or 120Hz) will make timeline scrubbing in Final Cut Pro and cursor movement in Illustrator feel significantly more fluid, reducing eye strain during long editing sessions.

Expected specs at a glance:

• Panel: 27-inch 5K Mini-LED (offering true blacks and 1,000+ nits HDR).
• Refresh Rate: 120Hz ProMotion (a massive jump from the current 60Hz).
• Intelligence: A19 chip inside for improved 12MP Center Stage camera processing.
• Audio: Upgraded six-speaker system with enhanced Spatial Audio.
• Ports: Inclusion of at least one Thunderbolt 5 port for high-bandwidth daisy-chaining.

iPad 12

I haven't talked much about the iPad 12 in this blog, even though it has been quite some time since the iPad 11 was released. Added to that, the iPad 11 was a relatively small update from the trailblazing iPad 10 (that model redefined what the basic iPad could do, as you'll see from our review), and all this means that big things are expected from the new model – which could be announced today.

See the rumoured specs below:

• Processor: The big debate is between the A18 (from iPhone 16) or the A19 (from the new iPhone 17). Either choice would provide a 30-50% performance boost over the current A16.
• RAM: This is the most certain rumour. It is expected to jump from 6GB to 8GB of RAM –the mandatory minimum for Apple Intelligence.
• AI Integration: The iPad 12 will likely be the first budget iPad to support the full suite of Apple Intelligence (Siri 2.0, Image Wand, and Writing Tools).
• Connectivity: Rumors suggest it will adopt the N1 chip, bringing Wi-Fi 7 and Bluetooth 6.0 to the entry-level lineup for the first time.
• Display: It will likely retain the 11-inch Liquid Retina LCD. To keep the price low, Apple is expected to stick with a non-laminated display (which makes repairs cheaper for schools and parents).
• Colours: Expect a refreshed palette of vibrant colours to match the spring collection (rumours mention Bright Guava and Electric Lavender).

This iPad is expected to stick at $349, making it the most powerful tablet at that price point by a significant margin. By putting a 2026 flagship chip (A19) in a $349 device, Apple essentially makes the iPad 12 future-proof for the next 5–7 years of software updates.

iPad Air M4 vs (rumoured) iPad 12

While the Air is clearly the pro choice (if you have a light workflow), the iPad 12 is shaping up to be the most powerful budget tablet Apple has ever made. Here is how the rumoured iPad 12 stacks up against the newly released M4 iPad Air.

Key Takeaways: Which one is for you?

1. Consider how important Apple Intelligence is for you

The biggest news for the iPad 12 is the potential jump to 8GB of RAM. This is the 'magic number' required for Apple Intelligence. If you just want a tablet that can handle the new Siri, Image Wand, and Writing Tools without spending $600, the iPad 12 is your winner.

2. Performance and longevity

The M4 Air is roughly 30% faster than the previous M3 and significantly more powerful than the expected A18/A19 in the iPad 12. With 12GB of RAM, the Air is built for heavy multitasking and professional creative apps. The iPad 12 could be a powerhouse for its price, but the Air is a true computer replacement.

3. Design: display & build

This is where the $250 difference shows. The iPad 12 is expected to still use a non-laminated display (there is a tiny air gap between the glass and the screen). The iPad Air’s display is laminated with an anti-reflective coating and supports P3 Wide Color, making it much better for artists and outdoor use

4. Professional accessories

If you want to use the Apple Pencil Pro (with squeeze gestures and haptic feedback) or the Magic Keyboard with the trackpad, you must get the Air. The iPad 12 will likely be restricted to the standard USB-C Apple Pencil. This is a biggie for creatives.

The Verdict: If you are a student or a casual user who just wants the new AI features, consider the iPad 12. If you plan on drawing, editing video, or using your iPad as a laptop, the M4 Air’s 12GB of RAM makes it the better long-term investment.

But, of course, all this is based on rumour and speculation so you'll have to wait to see the final specs to make an informed decision.

MacBook A18 Pro vs MacBook Air

If you believe the rumours about the MacBook A18 Pro, you're probably wondering whether to go for a lightweight laptop over the Air range. If you're a content creator with a light workflow and taskload, you might want to go for the rumoured new A18 Pro, but if your needs are more power-hungry then the Air is best.

The Key Differences

1. Power and performance

The A18 Pro is an iPhone chip at heart. While it is incredibly zippy for web browsing, writing, and streaming (matching the M1 in single-core speeds), it will likely struggle with sustained heavier workloads like 4K video editing. The M4 Air is built for those tasks, especially with its base 16GB of RAM, which provides much room for multitasking.

2. Hardware features – compromises

To hit that $599 price point, Apple is reportedly cutting several luxury features from the A18 Pro model:

No Backlight: You might find yourself squinting at the keys in the dark.

Ports: Expect standard USB-C ports without the high-speed data transfer of Thunderbolt.

The notchless Screen: Rumours suggest a slightly thicker bezel to accommodate the camera without the notch, but at a lower peak brightness.

3. Battery life

Because the A18 Pro is designed for the thermal constraints of an iPhone, it is incredibly power-efficient. In a laptop chassis with a much larger battery, rumours suggest this could be the longest-lasting MacBook ever, potentially hitting 24 hours of real-world use.

The verdict

Choose the MacBook A18 Pro if you are a student, a writer, or prefer to work in the cloud, someone who wants a light, colourful, and affordable Mac that lasts two days on a single charge.

Choose the M4 MacBook Air if you are a creative professional, a heavy multitasker, or someone who needs the longevity of 16GB+ RAM and a high-quality display for photo/video work.

Is the iPhone Air just the 17e in a shiny suit?

Is the iPhone Air just the iPhone 17e in a shiny suit?

Well, the iPhone Air has allegedly proven to be a sales flop, and this is probably no surprise. While the thin and light titanium design is stunning, there are simply too many compromises: a single camera, lower battery life and the lack of stereo speakers among them. And then there's the starting price: $999 no less.

And now, as of yesterday, here comes another iPhone with a single camera lens for $400 less. The iPhone Air looks really rather similar to the 17e, on paper at least.

Will you be upgrading? Do you care about always having the latest iPhone? Let us know in the comments.

Read the full story - Is the iPhone Air just the iPhone 17e in a shiny suit?

Poll: Which potential Apple product are you most excited about?

What do you think that Apple might announce, and which potential Apple product are you most excited about? Let us know in the poll below/in the comments.

iPhone 17e pricing

Are you thinking about upgrading to the iPhone 17e? How much will it cost you?

Let's have a look at some prices:

• iPhone 17e (256GB) will cost you $599 in the US and £599 in the UK
• iPhone 17e (512GB) will cost you $799 in the US and £799 in the UK
• iPhone 17 (256GB) will cost you $799 in the US and £799 in the UK
• iPhone 17 (512GB) will cost you $999 in the US and £999 in the UK

So whether or not you'll want the iPhone 17e or the iPhone 17 will depend on how much you care about the iPhone 17's features. And whether you have $200/£200 to spend on them.

What's the difference in feature set? Well, the iPhone 17 has an 18MP front-facing camera and two rear cameras, while the 17e has just a single camera lens. There's also the lack of the iPhone 17's 120Hz ProMotion display in the 17e, which has a 60Hz display.

For our design editor, Daniel John, the 17e has actually convinced him to buy the iPhone 17. What do you think? Let us know in the comments.

There's a theme of affordability around this week's Apple event, whether it's a response to cost-of-living challenges or merely a ploy to entice more people up Apple's pricing ladder.

Yesterday, we saw the announcement of the iPhone 17e, and the rumour mill is convinced that a 'budget' MacBook is on the cards for today.

'Affordability' is a strange term since it means different things to different people. What's affordable for Tim Cook or any other big tech CEO is very different to what's affordable for someone on minimum wage.

It's become a way to try to avoid the negative connotations around terms like 'cheaper' or 'more budget'. But whatever you call it, cheaper often means having to compromise.

Tom May's been diving into this issue in more detail asking, Can Apple actually do affordable? He reckons that its best evidence that it can is actually the Mac mini (pictured). But will a budget MacBook be able to repeat that formula if it doesn't have an M-series chip?

There's only about 10 minutes to go until the supposed second drop of new products. While we're all biting our nails in anticipation, I thought we could rundown the specs of the potential new products all in one place. Standby...

1. 16-inch MacBook Pro (M5 Pro & M5 Max)

The high-end workhorse is expected to be an iterative update year, focusing on raw power rather than a new look.

• Processor: M5 Pro (up to 14 cores) or M5 Max (up to 16 cores).
• Architecture: Enhanced 3nm (N3P) process for ~25% better multi-core performance.
• Graphics: Up to 40 GPU cores with a new Neural Accelerator for AI-intensive tasks.
• Memory: Starting at 24GB or 48GB (Pro) and supporting 128GB+ (Max).
• Connectivity: Wi-Fi 7, Bluetooth 6.0, and Thunderbolt 5 (120Gbps).
• Display: Still the Liquid Retina XDR (OLED isn't expected until M6 in 2027).

2. The new $699 "MacBook" (A18 Pro)

Apple’s rumoured attempt to capture the student market from Chromebooks.

• Processor: A18 Pro (borrowed from iPhone 17 Pro) offering M1-level performance.
• Display: 12.9-inch non-ProMotion panel (potentially without True Tone to save costs).
• Design: Ultra-thin, fanless aluminum chassis in "fun" colors (Yellow, Green, Pink).
• RAM/Storage: 8GB base RAM and 128GB/256GB storage options.
• Compromises: No backlit keyboard, standard USB-C (no Thunderbolt), and slower SSD speeds.

3. Studio Display 2

The first major refresh since 2022, designed to bridge the gap to the Pro Display XDR.

• Panel: 27-inch 5K Mini-LED (offering true blacks and 1,000+ nits HDR).
• Refresh Rate: 120Hz ProMotion (a massive jump from the current 60Hz).
• Intelligence: A19 chip inside for improved 12MP Center Stage camera processing.
• Audio: Upgraded six-speaker system with enhanced Spatial Audio.
• Ports: Inclusion of at least one Thunderbolt 5 port for high-bandwidth daisy-chaining.

Come on Apple... we're on a schedule here.

Apple has just announced the following:

• MacBook Air M5
• MacBook Pro M5 Pro and M5 Max
• Studio Display 2 and Studio Display XDR

This is a great set of drops for creatives, with the most powerful of our favourite MacBooks getting a boost – and that long-awaited Studio Display.

Standby for more details!

MacBook Air M5

No surprises here... Apple has officially unveiled the new MacBook Air with M5, delivering a boost to our team's most popular laptop. While the iconic thin-and-light design remains, the internals have been completely overhauled for the AI era.

M5 power

The new M5 chip features a faster CPU and a next-generation GPU, but the headline is the Neural Accelerator integrated into every GPU core. This allows the Air to handle complex AI tasks – like local Large Language Models (LLMs) and diffusion models a lot faster than before.

Double storage!

Power users will be pleased that Apple has doubled the starting storage to 512GB (configurable up to 4TB) and introduced faster SSD technology. The MacBook Air now includes Apple's custom N1 wireless chip, bringing Wi-Fi 7 and Bluetooth 6 for professional-grade connectivity.

I'll dive into whether this is a valuable upgrade for you shortly, but for now I'll get into the other products that have been announced.

• Chip: M5 with 10-core CPU and next-gen GPU.
• Display: 13- and 15-inch Liquid Retina options.
• Camera: 12MP Center Stage for high-quality video calls.
• Battery: Up to 18 hours of life.
• Audio: Immersive sound system with Spatial Audio.
• Ports: Two Thunderbolt 4 ports (supporting up to two external displays).
• Colors: Sky Blue, Midnight, Starlight, and Silver.

MacBook Pro M5 Pro and Pro Max

Finally we get the drop we've been waiting for since last year – the M5 Pro and Pro Max MacBooks in bigger screen sizes.

The headline feature is a staggering 4x increase in AI performance over the previous generation. This is achieved through a next-generation GPU that integrates a dedicated Neural Accelerator into every single core.

Apple has addressed two major pro pain points:

• Base Storage: Storage now starts at 1TB for the M5 Pro and 2TB for the M5 Max, with SSD speeds up to 2x faster than before.
• Connectivity: Both models feature the N1 wireless chip for native Wi-Fi 7 and Bluetooth 6 support. Thunderbolt 5: High-speed data transfer is standard, supporting massive bandwidth for pro peripherals.

Specs:

• Display: Liquid Retina XDR with a new nano-texture option.
• Battery: An incredible 24 hours of life.
• Camera: 12MP Center Stage for pro-grade video calls.
• Colors: Available in Space Black and Silver.

I think we're going to see a new entry to the top of our laptop guides for creatives.

Studio Display 2 and Studio Display XDR

This is exciting news for creatives. Two new displays – apparently for the everyday user AND creative pros. To be specific that means a refreshed Studio Display and a brand-new flagship, the Studio Display XDR, which effectively replaces the aging Pro Display XDR.

For the 'world's top pros', the XDR model appears pretty dazzling. The specs are:

• Mini-LED Tech: Featuring over 2,000 local dimming zones, it delivers a staggering 2,000 nits of peak HDR brightness and a 1,000,000:1 contrast ratio.
• ProMotion comes to Desktop: For the first time, a 27-inch Apple display supports a 120Hz refresh rate, making it the ultimate tool for video editors and gamers.

And standard Studio Display gets a big internal boost while maintaining its $1,599 price. The headline here is Thunderbolt 5, which allows creatives to daisy-chain up to four 5K displays from a single M5 Max MacBook Pro. It also features an improved 12MP Center Stage camera with Desk View support and enhanced audio processing.

By pricing the XDR model at $3,299, Apple has finally made reference-grade HDR monitoring accessible to independent studios. This is a massive win for creatives and might earn Apple a spot back on our guide for the best monitors.

Judging by the initial response online, aside from the upgraded chips, it's the increased base storage for both MacBooks that's turning heads.

The MacBook Air M5 starts from 512GB, while all MacBook Pro models feature a whopping starting storage of 1TB. "Let's go. 1TB starting storage is really nice," one Redditor comments.

Ads for the new MacBooks haven't hit YouTube yet, but Apple's Greg Joswiak has shared the ad for the MacBook Air on X (below).

Like with the iPhone 17e, we're seeing some really fun typographic animations here. If Apple is indeed rediscovering its sense of fun, perhaps we really will see some colourful MacBooks announced tomorrow...

The most exciting thing about the Studio Display XDR? It comes with a built-in stand! No, seriously. Back in 2019, when Apple launched the Pro Display XDR, users had to shell out an extra $999 to add a stand.

So far, we've been blessed with the following from the Apple gods:

• M4-powered iPad Air
• M5 MacBook Air 
• M5 Pro/M5 Max chips for new MacBook Pro models
• 27-inch Studio Display XDR

But with one day to go, we're hoping for a grand send off...

Rumours began circulating that this 3-day Apple extravaganza could finally bring not only affordable, but colourful MacBooks.

At the rate this event is going, I'm not holding out for affordability (you only have to look at yesterday's iPhone 17e announcement to see why). However, colourful MacBooks would be a breath of fresh air amidst Apple's signature Space Black or silver offerings.

🚨 BIG NEWS 🚨

According to @theapplehub, Apple's rumoured affordable laptops have a brand new name. Thanks to some beady-eyed Apple snoopers, official regulatory documents mentioned the mysterious new product under the name MacBook Neo.

Say what you want about the new designs, but nothing will beat the OG coloured iMacs. Are they extremely impractical by today's standards? Yes. But were they beautiful in their own strange clunky way? Also yes.

If Apple does indeed go with the name MacBook Neo, then it's going to make its already confusing naming conventions even more mind-boggling. It'll mean it's using a different name for the budget version of each of its products:

iPhone 17e
iPad A16
MacBook Neo

Considering the top end models of all three products are called 'Pro', would it have been too much to ask Apple to use the same names for the lower end models?

And if Apple does call the new MacBook the MacBook Neo, does that mean we'll also get a MacBook Morpheus and a MacBook Trinity? Well? Does it?

Our monitor for graphic artists guide doesn't currently include an Apple display, because the basic Studio Display doesn't compare to competitors for pros, and the previous Pro XDR is pretty outdated (and was eye-wateringly expensive). But the two new models bring Apple in line with the competition. Check out the lowdown in our roundup of today's announcements.

Day 3

Hello! Welcome to Day 3 of our Apple March event live blog! Today is the culmination of the last two days, with the "Special experience" happening at 9am PT/2pm GMT. We expect two more product drops – though there is also talk of surprises.

What actually happens is anyone's guess, but I really hope we see those new MacBooks we've been banging on about because they are the most innovative product rumoured this week. Standby with us and we'll give you everything you need to know about the new product drops.

Reactions so far!

Below I've advised a LOT about which models are/aren't worth upgrading from and to. So scroll down if you'd like more of that advice. But I thought we could start today with some reaction from around the internet.

MacBook Pro M5 Pro and Max

Mostly people are overjoyed with the increase of starting storage – which is nice positivity to see.

"If you buy the Max model, you get 2TB base, that's a crazy increase for basically the same price as the previous Max model (at least in Norway). The 2TB upgrade was $800 from base model, or even more if I remember correctly."

"Lest go. 1TB starting storage is really nice".

Of course, there is discontent over the increase of starting price, but with the issues with RAM at the moment it isn't a surprise.

"M5 Pro MBP can be configured with 64GB RAM now, that's nice, sucks about the price hike though, but it's not too too bad, in Japan at least a maxed out Pro chip with 48GB RAM is the same price as an M4 Pro would've been"

Others don't feel the performance bump is enough to warrant an upgrade, instead waiting for a different type of hardware redesign...

"I love the updates they're making to the lineup, but honestly this is the first time ever that I've had a laptop for over 4 years and still didn't feel the desire to upgrade.

My 16" M1 Max is about 4.5 years old, and I can't imagine upgrading until perhaps next year when they maybe switch to OLED displays or some other more major redesign," says one Redditor.

Reactions to Studio Display 2 and XDR

And how about response to the Studio Displays?

Well, mixed at the moment. Regarding the base Studio Display 2:

One comment on Reddit is tepid:

"For me, the draw to the Studio Display was text crispness and clarity. I work in terminals and text editors all day, so that ends up mattering a lot more to me than refresh rate. At the time I bought it, the Studio Display (which was, and still is very expensive) was the best I'd seen. It's made a definite difference for me, which more than justified the purchase.

If I were using it as a gaming monitor, refresh rate would definitely be higher on my priority list.

I've heard some really good things about Benq's programming monitors with regard to text clarity lately. I reserve final judgement on that until I've had a chance to see them myself, but it sounds like there may be good alternatives now too."

While others say:

"WTF? The panel is basically the same."

"Worst upgrade ever"

People are more positive about the Studio Display XDR, praising the 120hz refresh rate in particular. To be honest, the upgrade on this monitor is pretty astonishing, with its 5K 1000 nits so it's not surprising creative pros are excited. If they can afford it.

Some chips are locked into the 60hz rate, which is causing disappointment, and there's a debate over the loss of the controversial rear grill, though.

Reactions: iPad Air M4

Reactions to the new iPad Air M4 are predictably underwhelmed. This is the one that, while a digital artist upgrading from a much older iPad might appreciate, the majority aren't going to see a benefit from.

Interestingly, one comment stood out – someone that wants a change tot he approach with the iPad mini.

"I would pay top dollar for a mini built to the top current spec for full-size iPads for both processor and screen. My mini is an essential tool of my trade. In fact, I would pay extra for a “pro” spec iPad mini. The only thing I would not care at all about is the camera quality, but an OLED display would be worth a premium to me. I have a MBP, an iPhone, and an iPad Pro. But I need the mini format for one specific important professional purpose."

Food for thought for Apple.

Others are rightly questioning the point of selling an iPad with 128GB storage, when the standard iPhone is now 256GB.

But others are happy that the starting RAM is higher.

You'll be able to preorder any of the kit from 9.15am ET/ 2.15pm GMT. To recap, so far that means:

• MacBook Pro M5 Pro and Max
• MacBook Air M5
• iPad Air M4
• iPhone 17e
• Studio Display and Studio Display XDR

In case you missed it, here's the MacBook Pro M5 Pro and Max launch video from Apple:

The new MacBook Pro with M5 Pro and M5 Max - YouTube

Watch On

And the MacBook Air M5 video...

The new MacBook Air with M5 - YouTube

Watch On

The rumour mill is heating up over the MacBook 'Neo' – the affordable MacBook (apparently priced at $599 or $699) with the iPhone Pro's A18 Pro chip.

Speculation is rising online over the proposed specs, with some commentators suggesting it might have the A19 Pro rather than the previous gen's chip. And others suggesting the RAM could be increased from the expected 8 to 12GB.

However, if budget is the name of the game then I'd be surprised to see anything more than we initially heard.

Given this rumoured laptop is set to have similar run speeds to the M1 Air, the A18 Pro should have enough juice to be Apple's answer to a Chromebook – it doesn't need much more.

I'm very much looking forward to seeing some new external design from Apple, one thing that's been missing so far this week.

However, it's worth noting that you can already get an M4 Air for $700 regularly in sales (and this was before the M5 launch)... so if this new model hits at $699 it doesn't feel massively good value.

As I mentioned a lonnnnng time ago in this blog (I've been doing this for days), whether you upgrade to these new Apple offers really depends model to model.

On the whole, we recommend at least skipping a generation (or even two) when you upgrade. And the next MacBooks are rumoured to have OLED screens so you might want to wait until next year... But we've put together the following advice regarding upgrading.

If the following is true, we recommend upgrading your Air:

• You are still on an Intel-based MacBook: This is the no-brainer category. You’ll see a massive leap in battery life (up to 18 hours), silence (no fans), and a nearly 10x boost in AI-related performance.
• You are an M1 Air user: While the M1 is still a legend, the M5 offers roughly double the CPU speed and a significantly faster SSD. You also get the modern design, a better 12MP Center Stage camera, and MagSafe charging.
• You work with Local AI or 3D Rendering: The M5 is the first "AI-first" Air. It features a dedicated Neural Accelerator in every GPU core. If you run local LLMs (Large Language Models) or use apps like Topaz Video AI or Blender, Apple claims up to a 4x speedup over the M4.
• You need more storage out of the box: The M5 model finally doubles the base storage to 512GB. If you were planning to pay for a storage upgrade anyway, the $1,099 starting price is actually a better value than previous years.
• You have a Wi-Fi 7 home/office: The M5 Air introduces the N1 wireless chip, enabling Wi-Fi 7 and Bluetooth 6. This is a major "future-proofing" move for network stability.

Don't upgrade your Air if...

• You have an M4 MacBook Air: The year-over-year jump is evolutionary. Unless your specific workflow is being crushed by AI tasks or you desperately need Wi-Fi 7, your M4 is still a top-tier machine.
• You have an M2 or M3 Air and only do "office work": For web browsing, Netflix, and Google Docs, you won't feel the difference. The M5’s extra power remains latent until you push it with heavy creative or AI workloads.
• You need a Pro-motion (120Hz) display: Despite the chip upgrade, the M5 Air still uses a 60Hz Liquid Retina display. If you want that buttery-smooth scrolling, you'll still need to look at the MacBook Pro.

Upgrading to MacBook Pro M5 models

This isn't straight forward either. I've put together the below advice on whether you should upgrade to the new MacBook Pro models – assuming you're already a MacBook Pro user.

You should upgrade if:

• You are an AI Developer or Researcher: This is the primary target for the M5 series. With the new Neural Accelerators integrated into every GPU core, the M5 Max handles Large Language Models (LLMs) and local AI image generation up to 4x faster than the M4 Max.
• You use an M1 Pro or M1 Max: You are now looking at 2.5x to 5x faster multi-threaded performance. Additionally, you gain features you currently lack: Thunderbolt 5, Wi-Fi 7, and the 12MP Center Stage camera.
• You work with massive files (video/data): The SSD speeds have doubled to a staggering 14.5GB/s. If you regularly move 8K ProRes footage or massive database sets, the M5 Pro/Max will save you hours of wait time over a year.
• You frequently use external displays: The M5 Max now supports up to four high-resolution displays, and the HDMI port has been upgraded to support 8K at 240Hz, making it a more viable desktop replacement than previous versions.

DON'T upgrade if:

• You already have an M4 Pro or Max: Unless your specific workflow is AI-'bottlenecked', the 15-30% CPU boost won't change your life. You already have the high-quality display and most of the port selection.
• You are a 'standard' pro user: If your 'Pro' work is mostly 4K video editing, heavy photography, or standard software development, the M3 Pro is still a powerhouse. The M5’s specialised "Fusion" architecture is overkill for these tasks.
• You are waiting for the big redesign: Rumours are already swirling about a 2027 OLED MacBook Pro with a thinner chassis and a new camera layout. If you care about aesthetics and display tech more than raw AI power, wait another year.

If you're enjoying the reactions portion of this blog, may I point you towards Natalie's piece with even more curated response from around the internet...

The good, the bad and the insulted... Apple's new launches provoke mixed reactions

And is there any point upgrading to the iPad Air M4? While there are some performance gains over the M2 and even M3, a lot of reports would suggest its negligible for the tasks that most users use an iPad Air for.

Below, I've put together advice on whether to upgrade to iPad Air.

You should upgrade if...

• You are an M1 iPad Air (2022) or older user: You’ll see a massive 2.3x jump in performance. You also get the new landscape-oriented camera (perfect for Zoom calls), support for the Apple Pencil Pro, and the option for a larger 13-inch screen size.
• You use your iPad for serious work (RAM boost): The M4 Air finally jumps to 12GB of RAM (up from 8GB). If you find your apps refreshing or crashing when multitasking in iPadOS 26, this extra memory is the single biggest reason to upgrade.
• You live in the cloud or use Wi-Fi 7: This is the first iPad Air with the N1 wireless chip, enabling Wi-Fi 7 and Bluetooth 6. If you have a Wi-Fi 7 router, your download speeds and connection stability will be significantly better than any previous iPad.
• You want the best gaming/AI performance for $599: The M4 chip brings hardware-accelerated Ray Tracing to the Air for the first time. It is essentially a 2024 iPad Pro inside a more affordable shell.

Do not upgrade if...

• You have the M3 iPad Air (2025): The M3 model is only a year old. While the M4 is about 30% faster, the M3 already supports Apple Intelligence and modern accessories. The upgrade isn't worth $600 unless you specifically need the 12GB of RAM for high-end video editing.
• You want the best display: Despite the chip upgrade, the M4 Air still uses a 60Hz LCD screen. If you want the Tandem OLED or 120Hz ProMotion for smoother drawing, you still have to buy the iPad Pro.
• You have an M2 iPad Pro: Your M2 Pro is still superior in several ways: it has a 120Hz ProMotion display, better speakers, and Face ID. The M4 Air would actually feel like a downgrade in screen quality and biometrics.

Your opinion: Price vs Performance MacBook Neo

I'm curious as to what you think about the MacBook 'Neo'. What would you prioritise, a truly budget price with the A18 Pro chip and 8GB RAM or a performance bump with 12GB RAM and the A19 Pro chip? For reference, the A18 Pro will still be as zippy as the M1 MacBook Air, and would work like a Chromebook but with more local capability.

Tell me in the poll below:

We've entered the final 30 minutes before today's new product drops. Along with the MacBook 'Neo' and iPad 12, I've also seen rumours of a new HomePod, which to be honest we haven't really considered until just now.

Would you like to see a HomePod? Do you USE a HomePod? I have to admit I am firmly tied to my Alexa and haven't even considered using Apple's version – even though I have a MacBook, iPhone, iPad and Apple Watch. Go figure...

I know there's a lot of excitement out there over the idea of Apple releasing the MacBook Neo with new colours. Obsession was high with the colourful iMacs released a couple of years ago, and if I wasn't tied to my MacBook's portability I would have gladly replaced it with one of the pastel beauties. A similar colour scheme would be a fun addition to the range – and a potential second laptop for those who need portability out and about but power at home.... (I'm trying to convince myself I have justification for another MacBook. I don't. But a new look is exciting.)

Of course, Apple could throw a MAJOR curveball and release a smelly, sorry fragranced, laptop like ASUS did last year...

If they're looking at the content creator market then the aesthetics will be key, but not all creative pros will value quirky colours so hopefully it's not a gimmick. Knowing Apple it will be done beautifully.

Three minutes to go!

Come on Apple... we're waiting....

We've got colleagues inside the room at the Special Experience and the MacBook Neo has been confirmed in the room!

And yes, it is indeed called the Neo.

Word on the ground is it is a new laptop with the Apple A18 Pro chip. It has USB-C ports, a headphone jack, a 1080p front camera, and speakers that support spatial audio. And it comes in FOUR COLOURS! Hurrah!

And here it is! Sooooo pretty.

MacBook Neo: all you need to know

The colours are so fun. In a move away from the professional greys of the Air and Pro lines, the Neo follows the beautiful iMac range I was banging on about before iMac. It’s launching in four finishes: Blush, Indigo, Silver, and Citrus. The 13-inch Liquid Retina display is sharp, though pros should note it skips the P3 wide colour and ProMotion to hit the price point.

The Neo is the first Mac powered by an A-series chip – specifically the A18 Pro. While it lacks the raw multicore "grunt" of the new M5 family, its AI performance is decent, delivering 3x faster on-device processing than previous Intel models. It’s fanless, silent, and boasts a massive 16-hour battery life.

The price is really decent for what you get. At $599 (and just $499 with an education discount), the Neo will work for students, people wanting a portable second laptop and content creators working on light projects. It's still got a 1080p FaceTime camera, MagSafe, and USB-C.

Pre-orders are open now, with units shipping on March 11.

MacBook Neo pricing

$599: 256GB of storage, and 8GB of RAM (no Touch ID)

$699: 512GB of storage, 8GB of RAM, (this one has Touch ID)

The screen is one of the most important considerations as creatives so here are the all-important specs for the Macbook Neo:

• Type: 13.3-inch Liquid Retina Display
• Resolution: 2408-by-1506 (224 pixels per inch)
• Brightness: 500 nits peak brightness
• Colour Support: 1 billion colours
• Technology: LED-backlit with IPS technology
• Finish: Anti-reflective coating
• Design Note: Features a notchless design (unlike the MacBook Air/Pro), as the 1080p camera is integrated into a slightly wider top bezel.

While it is Liquid Retina, it does skip several features found on the M5 Air or MacBook Pro to hit the price:

• No ProMotion: It has a fixed 60Hz refresh rate.
• No True Tone: The display does not automatically adjust its color temperature to ambient lighting.
• Standard Colour: It lacks the P3 Wide Color Gamut, sticking instead to the sRGB standard.
• No OLED/Mini-LED: It uses standard LED backlighting, so you won't get the infinite contrast found on the Pro models.

And 16 hours of battery! Not too shabby

We're big fans already of the MacBook Neo, and are calling it – it's going to be a humongous hit. Read all about it here.