Poignant print ads show drunk superheroes

Raising awareness of drinking and driving, these poignant print ads will make you see superheroes in a new light.

Drunk superhero print ads

Even the most confident of characters can fall victim to drunk-driving

In these days of digital media such as viral videos, it's easy to overlook the art of print ads but it's as relevant and powerful as vintage posters ever were, whether small scale magazine ads or massive pieces of billboard advertising. Drunk-driving is an ongoing issue across the world and these print ads aim to serve a poignant reminder of its repercussions.

Created by Tribu DDB Honduras for Volkswagen, the print ads see superheroes in a post-drunk-driving state that will shock fans of the characters. With the tag line 'Don't Let Your Ego Drive You,' it's a stark reminder that drunk-driving can cause devastation to even the most confident of characters.

There's some pre-production images below that showcase the creative process of the agency, with the colours making them jump from the page. Adding the Volkwagen tag at the bottom certainly doesn't deter from the inspiration; we have no doubt these will make the reader think.

Drunk superhero print ads

Drunk superhero print ads

Drunk superhero print ads

Drunk superhero print ads

Drunk superhero print ads

Drunk superhero print ads

Have you seen any inspiring print ads recently? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.