12 dazzling examples of direct mail design

Direct mail is one of the most challenging types of marketing collateral to design. The temptation is strong to simply try to replicate past successes and stick with what you know works, but if you want to truly succeed, you have to be willing to try something new.

Not every direct mail has to completely reinvent the wheel. The important thing is to find some way to set yourself apart from your competition – whether that’s a creative new type of packaging or simply an attractive logo. Here are some top tips for creating an innovative direct mail piece, along with cool designs that demonstrate those principles.

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