This campaign for Perrier water made quite a stir on the ad circuit and rightly so, as the art direction is quite simply stunning. You can almost feel the heat from the page, with the bottle of water looking more desirable than ever. There are some really nice touches here; such as the melting records in the background, the drooping disco ball and the second placement of the product on the waiter's tray.
The UK's leading integrated advertising and marketing communications agency Ogilvy were the brains behind this piece of print advertising, with photographer JeanYves Lemoigne taking the reigns for the imagery.
52. Hubba Bubba
Another great example of print advertising from the folks over at DDB, this time for bubblegum Hubba Bubba. The use of colour is what sparked us to feature it: just look at its depth! The focus on the lips is nicely executed, as they still look realistic (albeit a little freaky too.)
This print ad focuses on the length of the bubblegum (180cm) although the campaign may not really interest children. It seems to be trying to gain an older audience, still in-keeping with their playfulness. For us, it works well.
53. Utopolis Group of Cinemas: Titanic
This made us choke with laughter as soon as we saw it. It may not be the most beautiful or artistic campaign we've ever seen but it sure does grab your attention, for all the right reasons. Belgian advertising agency Duval Guillaume were behind this quirky take on our cinematic fantasies, which we all know, sadly, never really live up to our expectations.
The series also features a spin on Free Willy that's just as amusing. In this particular ad, inspired by Titanic, we love the small details of the cloudy weather and the less-than-spectacular boat. Reality sucks and that's something everyone can relate to.
After our recent Lego art feature, we couldn't help but include a print advertising gem for our favourite toy. Our infatuation with Lego starts at a very young age and it's our imaginations that really bring it to life. This campaign brings out the child in us all; showcasing what we actually see when we play with those coloured blocks.
There is no text included within this ad, a decision which we at Creative Bloq woukd completely agree with. There are no words needed to portray the love of the product. This is a case where simple imagery speaks to itself and we think it speaks volumes.
Another well-known and well-loved product, Monopoly, has had endless print advertising campaigns since it first came out in 1923. Admittedly, this ad is aimed at consumers that already know the product well and for those that do, this campaign works extremely well. Obviously playing on the parts of the game, in this case the red hotels, it opens up the reader's imagination.
It was important to ensure the same colour was used throughout the entire page so that the clothes of those in the picture could juxtapose and highlight the intensity of the red. A simple, sweet print ad.
56. Sanzer Hand Gel
If the first thing you think when you see this ad is along the lines of 'Yuck!' 'Euw!' or 'Gross!' then they're onto a winner. Sanzer is a brand of anti-bacterial hand-gel and it's certainly got its product's importance across with this campaign. The tag line 'What you really touch?' is portrayed perfectly with the filthy fingers and un-kept pay phone.
We love the Photoshop skills used in this great example of print advertising, down to the nitty-gritty in each of the nails. The typography is also used effectively, as the image can pretty much speak for itself. It definitely reminds us to wash our hands!
The French are known for being a rather quaint and sophisticated bunch, which adheres perfectly to this campaign from DeliFrance. The use of the baguette mixed with the slippers, portrays a sense of comfort, which sums up the tag line perfectly: 'Ready to bake at home.'
The shadow work within this campaign is exquisite and the tiny little cracks in the baguette really convey the rustic and comforting notion of baking at home. Also, this ad is careful not to focus on the female or male market, which ensures it speaks to any baking enthusiast.
58. Print India
When faced with the tagline 'The identity of young Chennal,' there could be a gush of endless creative ideas. What does 'identity' even mean anyway? We think that this print advertising campaign from Times India sums it up in the most simplistic of ways possible: the fingerprint.
Although simple, it sincerely executes what the product is and what they're about. The fingerprint made up of newspapers is showcasing that metaphorically, their newspaper makes up the identity of the young generation.
This ad speaks volumes to the consumer, as it is connecting something so personal (their identity) to their product. Very clever!
We could feature almost all of Nike's print advertising campaigns, as over the years they have come up with some of the most innovative and ground-breaking ads we've ever seen. Obviously, we could only feature one and this Nike Liquid campaign really stuck with us.
The effects used to create this stunning visual are clearly where the success lies. Just look at the reflection of light in the pink liquid, or the droplets placed to perfection to ensure the image looks as realistic as possible. This print advert is aimed to showcase the versatilely and dynamic aspect of the sneaker. Nike has got itself another winner.
When you think of influential print advertising campaigns, WeightWatchers doesn't really spring to mind. However, after scouring through hundreds of print ads, this is one that really stood out from the bunch. The perfectly made-up lips clashed with the greasy batch of fries makes for quite a stomach-churning effect.
Without the excess number of fries, this would probably be semi-enticing but the simple addition really gets the message across. It isn't telling you to stop this or stop that; it's telling you to 'treat yourself better.' A simple and very personal print ad that works.
61. India's Nilkamal Plastic Chairs
At Creative Bloq, we don't think there's enough illustrated print advertising campaigns out there. That's why we were delighted to stumble across this gem from Nilkamal plastic chairs. Yes, the elephant standing on one of the products obviously shows off its stability but the illustration makes it much more.
The beautiful colours and drawings were brought to you by brand communications agency Makani. The attention to detail is really what brings this piece together: just look at the fear in the elephant's eye (who, might we point out, is also staring straight at the product.)
This awesome print advertising campaign from Faber-Castell not only features this little dog; it also uses the likes of a shark and an aubergine. It's somewhat freakish nature entices the reader enough to want to know what the product is, whilst still oozing a sophisticated approach.
The lighting in this advert really makes it, as well as the reflections from the dogs fur and the colouring pencil itself. The typography is a traditional one, which to the reader can showcase a trusted brand.
63. Feltrinelli Reading
Another illustrated print advertisement, this one's for Feltrinelli books and showcases their passion for reading. It's often hard to advertise books these days, thanks to the likes of the Kindle but this sweet illustration goes back to the roots of why reading is great.
The juxtaposed colours of the typography with the hands and the book sums up the tag line perfectly: 'Reading means resisting.' Together, you and the book are shutting out the sounds of the world and to most of us, that sounds like a pretty nice idea.
Ah, M&Ms. Probably more well-known for their television campaigns, it was this simple print ad that really caught our eye. Most people nowadays instantly recognise the layout of a keyboard and this campaign is a sweet and playful way to showcase a well-known product.
It's not just for M&Ms in general: this print advertising campaign was to raise awareness of consumers being able to customise their very own M&Ms. The tag line of 'communication just got sweeter' perfectly mirrors the sweetness of the campaign itself.
You know when you have one of those really sore throats? When it feels like your swallowing glass with every gulp? We've all been there and this campaign from Mebucaine, a sore throat medicine, really brings that feeling to life. The print advertisement campaign features also features a pizza made of glass (ouch!)
The colours of the glass and the structure of the pineapple is stunning with the product placement easily placed. We don't even think the tag line was needed but we still love it!
66. Yum Yum Peanut Butter
Dramatising Yum Yum Peanut Butter as the smoothest peanut butter in South Africa, this print advertising campaign was led by Cape Town based design agency 34 Degrees. Creative director Richard Phillips took haul of the whole campaign and we love it. Am I Collective were in charge of the illustration side of things; we love their brash and bold approach juxtaposing the teeny, tiny peanut.
The whole campaign is an absolute winner. The 3D work on this particular character is just perfect; take a look at that shadowing!
We have to admit, it took us a little while to get this print advertising campaign but as soon as we did, we loved it! Poly-Brite wants to be known for its 'super-absorbant' cloths and this clever imagery showcases that important branding.
Ogilvy & Mather was the agency behind the campaign, which includes a vase and a spilt cup of tea. All three print advertisements complement each other perfectly. Its important within this sector to get the balance right between the purpose of the product and the way it is creatively showcased, and this campaign is a perfect example.
68. Church End Brewery
Everyone's gone Olympics mad in Britain and many businesses and companies have jumped on the sporting bandwagon to attract new customers. Being bombarded with Union Jacks can soon become creative overkill, but this print advertisement from agency Rees Bradley Hepburn hits the nail right on the head.
The whole campaign manages to capture the essense of Britain's culture in one swift photograph, whilst encorporating the sporting aspect without being too obvious. The image also complements the tag line 'Sporting Gold: A winning blend of British hops.'
McDonald's has had some brilliant campaigns over the years but it was this collection that really put the smile on our faces. The series features three 'kids' (in this case, little monsters) that every parent has had some sort of experience with. This print ad is successful as it immediately relates to the parent with a light-hearted approach.
We couldn't help but fall in love with character design involved. DDB was the impressive team behind the entire campaign, with Carioca in charge of the illustration and photography. A perfect combination!
70. Seitenbacher Musli Cereal
This ad had us gawping at our screens: just look at that 3D illustration! There's so much attention to detail in this piece, which is something that a lot of print adverts can forget about. The dogs; her hair; the smoke... they're all exquisitly done.
The series sees a collection of various characters but it was this colour scheme that really caught our eye. The deep blue really makes the illustration by Monty Aji Hardito jump out from the page. A job well done by advertising agency JWT Jakarta.
Every kid loves Play-Doh... heck, everyone loves Play-Doh. This simple print ad works wonders on playing on the imagination; with its old-school style and bold product placement. The sticker effect is one that's been played around with many times over the years in a number of ads and this example proves it still works wonders.
Advertising agency DDB is once again behind this creative campaign. The strong colour scheme and simple approach make it an absolute winner.
BIC is a well-known brand that's had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product's ability and strength, really grabs the reader's eye.
The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.
73. OMO Washing Detergent
This print advertising campaign is for OMO washing detergent, so what better way to showcase its cleaning capabilites than dirt? The entire series, which includes a space scene and dinousaur digging, is made completely from dirt. We found this one most impressive due to the 3D aspects of the tree and the intricate details (including the apple falling from it).
This is absolute stunning work and it's all down to the fantastic art direction of Karen Vermeulen at advertising agency Lowe. A truly innovative approach to advertising washing powder!
We absolutely love this quirky illustration from Bruna Guerreiro and Robison Mattei.
Most painkiller advertisements feature a disgruntled looking figure who longs for the tablet. So it's great to see this approach from design agency BorghiErh/Lowe.
This series features a number of situations in various shades of pastels that complement each other very well indeed. If we saw this advert whilst flicking through our favourite magazine, we'd definitely be giving it a second look.
75. Abbott, Ensure Active M2
Now this is a print ad you really have to look at. The hilarious series, which features a footballer and a tourist, had us laughing in seconds. We also loved the distinctive character design: you're not going to see creations like that everyday!
The simple colour scheme allows the concept to shine whilst the subtle product placement in the bottom left-hand corner is a nice touch to keep things understated. The fantastic team at JWT were once again on hand to give their creative touch to a stunning print advertising campaign.
Next page: 25 more brilliant examples of print ads