These print ads call you lazy, dumb and selfish

These integrating littering print ads aim to stop the influx of rubbish hitting your streets.

Litter print ad

Will this anti-litter campaign make a difference to the bigger problem?

Brilliant print ads pop from the page; they sell, they make you think, they inspire you and they'll stay with you for days. Littering is something almost any village, town, city or state suffers from and The City of Toronto Livegreen's organisation have decided to tackle the problem with these clever print ads.

With the tag line 'Littering says a lot about you,' they get right down to business and poke fun, name-call and generally insult those that decide to litter the streets. The campaign aims to raise awareness of the issue with this creative yet serious execution.

Take a look at some of the depictions below, as they smoosh together wrappers, bottles, cigarette cartons and more to put together some well-known insults. Do you think the campaign will make a difference? Be sure to let us know.

Litter print ad

Litter print ad

Litter print ad

Litter print ad

[via demilked]

Update: These ads have now been pulled due to trademark infringement concerns.

What do you think of these print ads? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.