Character designNew work

McDonald's launches cute new characters

Move over Ronald McDonald! TBWA has created a brand new set of 3D characters for the fast food chain that aim to put a smile on your face.

mcdonalds happy families
These new characters were created by Parisian agency TBWA

Love or hate McDonald's, there's no denying that the fast-food giant has produced some incredible campaigns, characters and redesigns over the years. Forget the food for a moment and take a look at these cute characters crafted by Paris-based agency TBWA for McDonald's latest Happy Meal campaign.

Creative directors Philippe Taroux and Benoit Leroux and art director Alice Mounoury collaborated on the project, which sees the traditional Happy Meal box transformed into a number of personalities. Musicians, magicians, cowboys and Indians are just some of the characters included.

The kid-friendly characters showcase the agency's ability to create some wonderful 3D individuals that pack a whole lot of personality.

mcdonalds happy families
mcdonald's happy families
mcdonald's happy families
mcdonald's happy families
mcdonald's happy families
mcdonald's happy families
mcdonald's happy families

See the rest of the characters on Alice's Behance page.

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Which character is your favourite? Let us know in the comments box below!

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