Tote bag design error proves the power of kerning

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Poor font choice leads to design disaster for online retailer.

We’ve seen some amazing examples of questionable kerning in our time – but this tote bag from online fashion store BelleChic illustrates all too clearly what can happen when designers don’t pay attention to font choice, or legibility. 

The tote is meant to say: ‘My favorite color is glitter’. Unfortunately, as Twitter users have pointed out en masse, there’s an alternative reading – and it’s decidedly different. 

Is all publicity good publicity? We’ll let BelleChic be the judge of that.

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Julia Sagar
Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.