15 of the best audio logos and why they work

Netflix N logo
(Image credit: Netflix N logo)

The best audio logos are typically so integrated into a brand that you might not even notice them – it's not until you recognise them out of context that you realise what a powerful branding tool they can be. When we think of logos, often we imagine a static image, but when paired with sonic design, these identities can take on a whole new dimension.

Audio logos make for a rich sensory experience that can strengthen an identity in ways that static design can't, and while more brands are embracing sonic logo design, they're not just a fancy flourish. Not only are they perfect for reinforcing brand recognition, but they also transcend the confines of visual design, giving brands an identity in audio-only spaces such as radio or apps like Spotify.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. 

With contributions from