The little-known Instagram feature that could transform your feed

Instagram Pinned comments
(Image credit: Instagram)

Instagram recently rolled out a new feature that could transform the way you promote your creative work on social media: pinned comments. If you missed it, you'll want to pay attention now because this currently little-used feature will give you greater control over every post you create.

Designed as a way to stop abusive or trolling comments from taking centre-stage, the ability to pin comments has particular use for artists and designers, as it enables you to curate the conversation underneath your work. This not only helps to promote conversation (just one great way to boost your Instagram engagement), but also lets you frame your work in the way you want it to be seen – whether through specific praise, critique or explanation. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.