Sweaty Betty's rebrand is exactly what I need from the fitness industry By Georgia Coggan published 8 March 24 Empowering and motivational... for real.
KFC reaches new heights in towering billboard ad By Natalie Fear published 7 March 24 Resizing? Never heard of it.
"What I really see is fear": Is billboard advertising getting desperate? By Natalie Fear published 7 March 24 Dispelling the ‘more is more’ myth
Famous logos ditch nature for poignant environmental campaign By Natalie Fear published 5 March 24 Sometimes visuals are louder than words.
Thanks McDonald's, I'll have your Nyan Cat tribute stuck in my head all day By Joseph Foley published 4 March 24 It's as infectious as the original hit meme.
Pepsi finally launches its new logo in stunning global campaign By Natalie Fear published 4 March 24 It's been almost a year in the making.
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting By Natalie Fear published 28 February 24 The writer discusses her new publication Between the Lines and the symbiosis of words and design.
How to celebrate a brand's heritage – 6 expert tips By Rosie Hilder published 27 February 24 Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.
Provocative billboard ads give Ikea a taste of its own medicine By Joseph Foley published 27 February 24 The (flat-pack) tables have turned.
"Embrace curiosity, check your ego at the door and foster collaboration", A day in the life of design director Sandra Reynolds By Rosie Hilder published 27 February 24 Siegel+Gale's design director shares why aiming for simplicity isn't always easy.
The Barbie flip phone sounds like Gen Z's dream By Natalie Fear published 26 February 24 Finally, a stylish way to digitally detox.
'Help us clean up... that was the assignment': How we made Reddit's new identity By Natalie Fear published 26 February 24 Pentagram partner Natasha Jen discusses sorting through the 'hoarded house' of Reddit.
This hip neighbourhood's logo is totally loopy, but I love it By Joseph Foley published 26 February 24 A logo design you can really make your own.
Everything you need to know about digital twins By Lydia Taylor published 26 February 24 Lydia Taylor explains the advantages and applications of this emerging tech for creating diverse brand design assets.
The best adverts of the 1950s, as picked by experts By Tom May published 25 February 24 We pick the best 1950s ads and provide expert insight.
"We wanted to talk about what the actual creative process feels like", How we made I Love It. What Is It? By Rosie Hilder published 24 February 24 Turner Duckworth explains the process behind its new book.
We need to talk about Ryanair's social media By Adam England published 24 February 24 "Silence, brand."
These Pepsi x Shaq sneakers have a ridiculous hidden feature By Natalie Fear published 23 February 24 And they only come in a size 22.
Possible new Superman logo divides fans By Joseph Foley published 23 February 24 It's super minimalist.