Column Five's mission statement is anything but dull.
The video turns a corporate manifesto into a fun animation
Is there anything less creative than a company's mission statement? Stuffy, long-winded, and often loaded with jargon, they don't often cultivate an engaging company culture. That's why visual communications studio Column Five have turned theirs into this brilliant time-lapse animation.
Pieced together in a single company hack day, this video spells out the agency's snappy manifesto 'We do good work with good people' in plasticine, petals and pizza.
Everyone at the studio leant a hand to help make the unique video which reflects Column Five's creative spirit. See all the hard work in action for yourself in the video below.
Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
